It is a consultancy programme for the firms willing to spread out to foreign markets but do not know where and how to start. It is applied for them to establish a healthy commercial background and to manage all of the foreign trade procedures on their own.

Doing a foreign trade slightly differs from making a domestic sale. Beside marketing and sale, foreign trade has a third pillar: Operation. Foreign Trade Operations are delicate issues which require the simultaneous management of the processes such as the arrangement of the documents about foreign trade, logistic organization and the organization of customs clearance.

Foreign Trade has three pillars: Marketing, Sale and Operation. Without marketing, neither a sale nor its operation is made. In order to introduce the firm and its products and to increase the brand awareness, an effective Marketing Strategy has to be developed.

Finding right customers for the produced and sold products is very important. The truer customers you reach, the bigger the foreign trade volume of the firm tends to become. In this way, both the candidates of loyal customers and dealers are determined and many firms carrying out trade activities in the same sector become aware

Trainings on foreign trade are theoretically provided in many institutes and institutions in our country. However, when it comes to put these theoretical trainings into practice, it is seen that the essence of the matter is different from the trainings and that there are many factors affecting a real foreign trade operation.